Sunday, 21 September 2014

LFW14 - Designers Edit

The trends seen on the catwalk and outside Somerset House definitely filtered down to the Designer Showrooms. The pieces have become more wearable, the extravagance that has been seen previously at Fashion Week didn't seem to play a huge part in SS15. Everything was far more Nike than Louboutin. 

The majority of the pieces could be slipped on straight off the rails and you'd look impeccably dressed as a pose to Lady Gaga.. Not that I don't love a little Lady Gaga in my outfits from time to time but SS15 ran true to the label 'Ready-To-Wear'.

There was two designers who really stood out to me, purely because their collections appealed to my personal taste, simple. 

The first was Jena.Theo, their rails stood out to me as soon as I walked into the showroom where they were displaying their SS15 collection. 
Jena.Theo is a collaboration between buyer and international retailer Jenny Holmes and freelance designer Dimitris Theocharidis. They state in their bio that their combination of British and Greece heritage is a constant source of inspiration. They also share a love for street style and an abstract approach to pattern cutting which is apparent in their work. 

It was the mixture of monochrome and metallics with hints of citrus colours that initially enticed me in and as I started to pull out different pieces from the rail it was the abstract silhouettes that made me fall in love with it.. 

I loved the beautiful structures combined with the use of luxury silks, jersey, leather and denim. There aren't any pieces in the collection that drape or cling to the body; the way they have incorporated voluminous bow details and boxy cuts make the pieces incredibly easy to wear as they can really hold their own without being to much for brunch! 

Here are my favourite pieces from the collection, it was a challenge to narrow it down as all thirty five pieces where exquisite.. 


The next designer I wanted to share with you is British designer, Zoe Jordan. Her SS15 was shown at New York Fashion Week before making it's way to London but how glad I am that she made an appearance on the other side of the pond! 

She says that 'her girl' that she has in mind when designing is, "That kind of girl that knows her style and is not too easily influenced, and she really wants quality pieces she can wear season after season". 
This statement rings true through her creations. Much like Jena.Theo, Zoe Jordan nails the ready-to-wear piece with cuts that are non-fussy yet still luxurious. Their simplicity have a sports luxe vibe, when mixed with impeccable tailoring Zoe has arrived at something really unique and gorgeous. 
What adds the wow factor are the materials used that are inspired by cracked granite, atomised metals and other urban influenced prints.

My favourite elements where the cracked silver, metallic two piece, the chunky leather jackets that felt super heavy and luxurious and created the most beautiful silhouette and also the relaxed cut, boy style shorts. 
There wasn't a huge volume of pieces, the SS15 collection was some what refined; definitely in a positive way. What was presented feel really focused and the statement is clear - it's hard not to say I just loved them all.. which I did! 


I urge you to check out these two amazing designers as their previous collections are just as beautiful and well worth a browse! 
You can find Jena.Theo at and Zoe Jordan at

Image Credits: 

Jena.Theo SS15 Look book
Zoe Jordan SS15 Look book